Search engine optimization, or SEO, is the process of maximizing your website’s online presence by way of search engine-compatible customizations. In today’s market, SEO is no longer an option but, rather, a necessity. That is because the Internet is home to millions of websites, many of which will be competing for your customers. It is no longer enough just to have an attractive and informative website. It also needs to be seen. If you hire a website designer to help you establish your online presence, you need to make sure that designer knows SEO. Here’s why:
SEO drives traffic to your website. If you spend the money and effort on hiring a web designer, then you should protect that investment by ensuring your website is seen by as many web users as possible. Good SEO will work to secure the highest ranking possible for your website on search engine returns. That means that your website will be put in front of the faces of people who are specifically searching for your product or service. The higher your ranking, the more clicks you get. If your website is effectively designed, more clicks should equate to more customer conversions. When you consider that the purpose of your site is to attract visitors and convert them to customers, you simply cannot afford to overlook the importance of driving traffic to your site.
Fancy web design does not necessarily mean search engine compatibility. As a matter of fact, the opposite is often true. That is because a majority of the time, those impressive graphics are Flash graphics. The programs search engines use to identify relevant site content for ranking purposes simply do not recognize Flash. These programs, called spiders, only recognize text. Therefore, if your graphics aren’t optimized for spider recognition, they won’t be ranked on search engines, and ultimately won’t be seen.
An optimized website will work to compound its effectiveness. SEO tends to have a snowball effect. The higher your site is ranked, the more viewers it will have, and the more viewers it has, the more back links it will obtain from other sites who want to link to it. That means that a website with SEO grows its own network of additional viewers without you having to do a thing.
If you are planning on hiring a professional for your business’s website design, it is important that your designer understand how to integrate SEO into good web design.